Starbucks Coffee Company
2401 Utah Avenue South
Seattle, WA 98134-1436
Dear Mr. Schultz,
My name is Deprina Godboldo, and I am currently a student at Florida State College in Jacksonville Florida. I am completing my bachelor’s degree in Converged Communications and I guess you could say that Starbucks is apart of my everyday life. I could think about all the products I purchase or consume but there isn’t one company where I can stick to just one brand. I have a Vizio TV, a Samsung cellphone and an Apple laptop yet I won’t go to any other place to get my coffee. When I was told to choose one product that I regularly use the first company I could think of was Starbucks. You once said "Starbucks represents something beyond a cup of coffee." For me it means a place to study, explore my neighborhood and creating new friendships.
I once lived right next to a Starbucks in downtown Detroit, and I never could understand why people where always there and even at night. It was 2006 when I first decided to walk in and check it out. I was confused as a kid in an Office Depot, and over whelmed with the selections. I played it safe, I ordered the Strawberries and crème Frappuccino because you can’t go wrong with that. Then I realized that it wasn’t coffee and I had no idea what I was doing, I wouldn’t step back into a Starbucks until August of 2010 at the Astor place location in New York, New York. This is when my love affair with Starbucks began.
Here I am nine years later, I’m a Gold member spending every school day in Starbucks and I can order drinks, with coffee, in my sleep. I have tried other places that serve coffee but it is not the same atmosphere or feeling you get when you visit a Starbucks. For me, Starbucks has been the place where I can people watch through the floor to ceiling windows in New York or get on the free Wi-Fi connection until mines was installed. When Starbucks purchased Teavana, a place I was working for in 2013, I would soon discover that it was more than just coffee but also a company that cared about its employees. I had health benefits, stock options, weekly pay, discounts, and a free pound of coffee every week! I was already a customer so; it was an awesome arrangement for me. Although I no longer work for the company, knowing what values Starbucks has is why I continue to be a loyal customer. I can confidently say I love Starbucks!
There is someone at Starbucks right now waiting to meet up with friends, enjoying a fresh brewed cup on the couch, or grabbing hot chocolates with extra whip cream for their kids.